Driftless Fish
A custom creative package redesign for a high-end salmon jerky brand.
The company needed packaging to match its rich and robust-tasting fish. The high-end salmon jerky product required specific packaging specs, so they came to our team of creative experts for a solution.
Our packaging solution needed to be lightweight while showcasing the brand’s core values – transparency, visibility, and well-being.
Creative Design
Packaging Design
Collateral Creation
Videography
The Ask
Originating in Spring Valley, Minnesota, Driftless Fish is a farm-to-table aquaculture trout farm that ethically raises fish using natural springs, mimicking the growth of wild-caught fish. By tending to each fish by hand, Driftless is able to control every aspect of the growth process, ensuring a quality product for its consumers. The company needed packaging to match its rich and robust-tasting fish. The high-end salmon jerky product required specific packaging specs, so they came to our team of creative experts for a solution.
The Approach
Being from the land of 10,000 lakes, we recognized the brand’s accessibility and agility to be distributed efficiently across the United States. Our packaging solution needed to be lightweight while showcasing the brand’s core values – transparency, visibility, and well-being. Our creative team knew that Driftless needed packaging that mirrored its elevated growing tactics. The team used stark slate-based background coloring to make the driftless name stand out. The packaging allows for transparency and visibility of the product by using negative space for the fish. The 360-degree design features the fish and mountains, every branded color, and nutritional facts.
The Outcome
Following the rollout of the new package design, Driftless found that large grocery stores and retailers across the U.S. were excited to begin offering their products. The new packaging stands out on the shelves to help increase sales and grow the brand.
