Carbliss
A creative campaign to help grow brand and product awareness in the alcohol space.
Carbliss is different from other hard seltzers as a malt-less, carb-less, sugar-less vodka cocktail. Using real liquor differentiates Carbliss from malt-brewed seltzers, placing Carbliss in the competitive space as an elevated cocktail.
Although Carbliss is an elevated cocktail, consumers see convenience as key. A cocktail in a can is a convenient solution to a mixed drink, highlighted in this campaign.
Website Maintenance
Marketing Strategy
Communication Strategy
Social Marketing
Creative Design
Photography
Videography
The Ask
Carbliss was looking for an all-in-one marketing agency that could help grow brand and product awareness in the alcohol space by finding people who are excited to share Carbliss with the world. As they continued to expand into new markets across the United States, Carbliss was looking to reach new potential clients in addition to being top of mind among their existing customer base.
The Approach
Before coming up with many campaign concepts, our team dove into research and data gathering. As an elevated, hand-crafted, canned cocktail, Carbliss consumers see convenience as key. A cocktail in a can is a convenient solution to a mixed drink, highlighted in this campaign.
The term “spirits” refers to many different things from a cheerleader’s chant, a scary movie plot, and even a bottle of alcohol. Carbliss is different from other hard seltzers as a malt-less, carb-less, sugar-less vodka cocktail. Using real liquor differentiates Carbliss from malt-brewed seltzers, placing Carbliss in the competitive space as an elevated cocktail.
“Lift your Spirits” represents the elevated ingredients and taste of Carbliss in a playful, colorful, and creative way. The creative assets represent the good “aura” and feeling after drinking Carbliss, while touching on the breath of life and soulful dispositions synonymous with the word “spirit”.
The Outcome
Following the completion and implementation of Miesfeld’s brand strategy, our full-service agency provided additional help in print, marketing, website, creative, and brand initiatives. Our designers concepted several updated logo options along with collateral and packaging that better incorporate the brand’s new identity. Today, we continue to help Miesfeld’s grow through every service line we offer.
